Where the price comes from

One fixed price, between $100 and $600. Here is what decides it.

There are no packages here and nothing is "starting at". Every website I build is one fixed price, somewhere between $100 and $600, agreed in writing before any work starts. It does not move afterwards. This page shows what puts a site at the bottom of that range, what puts it at the top, and where the whole range sits against everyone else in Minnesota.

Text me anytime: (218) 818-1023. Skip the email if you like. I read and answer every text myself.

The range

$100 to $600, and why that is what it is

A price is not a value judgement, it is a cost structure. Mine is low because my costs are low, not because I do less of the job.

What I don't have to charge you for

  • No office. I work from a desk in Brainerd. Nobody is paying Minneapolis commercial rent out of your quote.
  • No project manager, no account handler. In an agency your job is touched by four or five people and you speak to the one who does not build it. Here it is one person doing both.
  • No salesperson and no commission. You found the price on a page instead of sitting through a call designed to find out what you can afford.
  • No subcontractors. Nothing gets marked up on its way through somebody else.
  • No page builder tax. I write the code by hand, with modern tooling that does the repetitive parts for me. Assembling the same thing out of a theme and a dozen plugins takes far longer and then needs maintaining forever.

Where that puts me against everyone else

Typical project prices for a small-business website. Figures gathered in August 2026 from published rates, marketplace averages and quotes I have seen in Minnesota. Treat them as the shape of the market, not a survey.

A Fiverr orderMost orders land in this range $50-$500
SwansonXOne page at the bottom, five pages at the top $100-$600
The Minnesota budget floorCheapest local quotes: landing page / brochure site $200 / $500
An Upwork small-business projectRough average ~$800
US freelance, small-business projectThe wide national band $1,500-$8,000
The Minnesota professional tierEstablished local freelancers and small studios $2,500-$4,500
A Twin Cities agencySmall-business site, full process $6,000-$9,000

I sit level with the marketplaces on price and well below the professional tier. That is a deliberate position and an honest one: the businesses I want to work with are the new ones and the small ones, the shops that cannot sign a four-figure quote and should not have to. Modern tooling makes the work take a fraction of what it used to, and the price follows the work.

What decides it

Size and depth. Nothing else.

Every quote is somewhere on this ladder. The whole point of showing it is that you can see which rung you are on before you ask, and argue with it if you think I have you on the wrong one.

$100: a one-page site, where you supply the words and photos
What you getPrice
Discovery, and a look at what you already have
Design: type, color, layout, the visual system
About, Services and Contact as sections on one scrolling page
Contact form wired straight to your inbox
SEO setup, sitemap and structured data
Launch, domain, handover and walkthrough
30 days of free tweaks after launch
One fixed priceAlso the price of a landing page for an ad campaign$100
$600: a five-page site with the works
What you getPrice
Everything in the one-page build
A page per service, for local search
A gallery, a menu or a price list
A booking or quote-request form
Google Business Profile set upThe thing that decides whether you appear in the map results
Copywriting help across all five pages
One fixed priceNo website costs more than this unless it sells online$600
What moves a quote up the ladder
If you need itEffect
More pagesThe biggest one
Writing the copy from scratchEditing a draft you send is includedUp a little
Sourcing and licensing stock photographyCropping and optimizing your own is includedUp a little
Designing a simple wordmark logoUp a little
Booking or quote-request systemUp a step
Selling products onlinePayments, stock and tax are a different kind of buildQuoted separately
What never moves it
ThingEffect
Where you areBaxter, Bloomington or Boise pay the sameNone
Revisions inside the scopeChanging things during the build is the buildNone
The job taking me longer than I thoughtNone, that is my problem
Wanting the source codeYou get it on every projectNone
Skipping the care planNone

Tell me how many pages and what the site has to do and you get the exact number back in writing, usually the same day. Or start with a free homepage and see the work before you spend anything.

The monthly part

What $49 a month actually buys

It is a subscription and I am not going to dress it up as anything else. What makes it defensible is what a website builder charges for less.

$16-$46a website builder, monthly vs $49the care plan, monthly

A builder plan gets you hosting and a template, and you are still the one logging in at 10pm to change your opening hours. The plan is $49 and it includes hosting, your domain and SSL, backups, security updates, uptime monitoring, an admin panel, priority support and three hours of work a month, done and tracked by me. Anything that takes ten minutes or less is free and unlimited. Anything past three hours is quoted as a fixed price before I start.

You are already paying somebody for hosting every month. The only real question is what comes with it, and whether the person doing your edits is you.

The parts of it I would want told to me

  • It is optional, at the start and afterwards. Say so up front and I will price the build alone. You get the source code and owe nothing monthly. Hosting and updates become your job instead.
  • Cancel any time, no exit fee. You keep the code, the content and the domain.
  • But the site does go offline. The plan is what pays for the hosting. Any developer can put it back up from the files you hold (it is an afternoon, not a rebuild), but I would rather you knew that now than found out later.
  • Unused hours do not roll over. Most months nobody needs three hours, and that is what pays for the months somebody needs five.

Small extras

Three things people ask for, priced up front

Small, priced once, and none of them are required. Add one to a build or ask for it on its own.

Social media posts

$20 a month for one post a week, or $40 a month for two. Each post is a caption and an image, yours or one I make, put up wherever you want it: Facebook, Instagram or your Google Business Profile. No video, no ad management and no replying to comments. Month to month, stop whenever.

Logo animation

$20, once. A short animated version of your logo for the top of your site, your socials or the start of a video. A couple of revisions included.

PNG to SVG

$5, once. Your logo redrawn as a vector file, so it stays sharp at any size, from a business card to a sign, and never goes blurry again.

Why I am not cheaper

There is a floor under this and it is not shyness about the number.

Below $100 a job stops being a design and becomes a template with your name typed into it. I could sell that. What I could not do is the discovery conversation, the accessibility and speed work, or the part where I am still answering the phone in March. Those are the parts that decide whether the site earns anything.

If the cheapest possible number is the whole decision, a $50 Fiverr order will beat me and I am not going to match it. That is a real option and the comparison page says when to take it.

Why I am not more expensive

The agency's extra five thousand dollars is buying real things. Just not always things a five-page site needs.

It buys strategy work, a team with redundancy in it, photography, campaign management, procurement processes, and somebody whose whole job is that your project does not get forgotten. For a business with real revenue riding on the site, that is money well spent.

For a new business that needs to look credible when somebody googles it before calling, it is mostly process you are paying for. That gap is the entire reason I have a business, and the tools I build with are the reason the gap is this wide.

Never on the bill

Things that will not appear on your invoice

A discovery-call gate

You do not have to sit through a call before you are allowed to know what it costs. The range is on this page and the exact number is one text away.

"Starting at"

The fixed price is agreed in writing before any work begins and does not move afterwards. If the job runs long, that is my problem.

Change fees inside the scope

Revisions during the build are the build. You tell me what to change in plain English and I change it. Adding something new to the brief gets re-quoted first, never invoiced after.

A rush fee

Most single-page sites go live within a week anyway. If your deadline is not doable I will say so rather than charge extra to try.

Markup on hosting or your domain

On the care plan they are included at no margin worth mentioning. Off it, you pay the registrar and the host directly. I do not sit in the middle of that.

A charge for the quote

The quote, the advice and the honest answer about whether you should hire me at all are free, and stay free if the answer is no.

Questions

Pricing questions, answered

Is $100 really the whole price for a website?

It is the whole price for a one-page site where you supply the words and photos. More pages, copywriting, photo sourcing or a booking system move it up the range, never past $600, and you see the exact number before anything starts. What never happens is a number moving after you have agreed it.

Why are your prices so much lower than other developers?

Because my costs are lower, not because you get less of a site. No office, no project manager, no account handler, no salesperson, no subcontractors, and I live in Brainerd rather than Minneapolis. I also build with modern tooling that does the repetitive parts of the job for me, so a five-page site takes a fraction of the time it took two years ago. If I ever raise the prices I will raise them on the page, not on your invoice.

What happens if the job takes longer than you estimated?

That is my problem, not yours. The fixed price is agreed in writing before work starts and it does not move afterwards. The only thing that changes a price is you adding something that was not in the brief, and then we agree the new number before I build it.

Do I have to take the $49 care plan?

No. Say so at the start and I will price the build alone. You get the source code, you arrange your own hosting, and you owe nothing monthly. The plan exists because most owners want a website rather than a second job, not because the build depends on it.

Want the number for your job?

Tell me how many pages, whether you have the words and photos, and what the site has to do. You get a fixed price back within 24 hours, free, and with no obligation attached to it.